WillowGrove Landscape achieved a 58-percent profit growth index in 2024, far exceeding the peer group average. Matt Knick (Founder) is known for his clear vision, quick implementation of new ideas and a strong team culture. Knick’s willingness to share both challenges and wins makes him a pillar in his group. As one peer said, “Matt fully embodies the spirit of this group.”
Author: andrew@cambioagency.com
Matt Knick leads his company of 7 years from start up to over 20 employees. His leadership style is to instill integrity, passion and service. He leads by example and takes pride in his work and strives for excellence. He is committed to doing what is right no matter the cost.
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When thinking about the landscape industry, the first thing that often comes to mind is plants. Matt Knick, founder of WillowGrove Landscape, thinks about people first. The complete design, build and maintenance company based on the banks of Lake Pontchartrain provides these services throughout the Northshore area of Louisiana, with every project exemplifying the core values with which the company is driven by. These core values have been cultivated by a lifetime of experiences and are deeply rooted in a belief in guiding principles that extend beyond the individual.
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When you’re the president of a thriving full-service landscape and design company, there’s a lot of pressure on you to serve your high-end residential and commercial customers well. What you don’t need is high-pressure salespeople contacting you daily. Stetson Hickman, Vermeer Texas-Louisiana sales rep, knows this so he employed his laid-back, friendly approach when meeting Matt Knick, president and founder of Willowgrove Landscape of Covington, Louisiana. Over just a few short months, Hickman, Knick and Knick’s landscape and design team have forged a rock-solid business relationship as well as a friendship.
When Matt Knick launched WillowGrove Landscape in March, his savings account was in the red. He drained it to pay for living expenses, and to help finance a truck, enclosed trailer and a Model B Walker Mower. By fall, his newly formed company, located in Covington, Louisiana, was servicing 40 high-end residential and commercial properties. Already, the accounts generated more than $225,000 in sales and were well on the way to the $360,000 figure by year end. How does one go from zero to $360,000 in less than a year? In short, the owner relied on his experience, developed a game plan and had a strategy to execute it.
